Hook rate
72%
We engineer social content around what makes people stop, watch, and share — combining behavioural psychology with platform data to make work that doesn't just look good, it goes off.
Every brief starts with the same question: what makes someone stop? We study the psychology behind it, layer in what's already winning on each platform, and build everything backwards from the result you actually want.
Pattern interrupts, curiosity gaps, status signals, social proof. We script around the cognitive triggers that make a thumb stop scrolling — every single post.
We track top-performing formats across TikTok, Reels, Shorts, and Snap weekly. New trends, new edits, new sound — fed straight back into the work we ship.
Every post is a data point. We A/B hooks, watch retention curves, double down on winners — and feed every learning back into the next batch and the next brief.
Some clients hand us the whole machine. Others just need creators, or a strategy, or a custom AI persona. Pick what fits — we'll bring the performance thinking either way.
Photography, filming, editing — done in-house, on-location, or with our partner creators. Real, AI-enhanced, or fully generated, whatever the post needs.
320+ vetted creators across niches. We match brand to talent, brief them on what'll perform, and manage the whole relationship — production optional.
Custom-built, brand-trained AI personas. Same face every post, infinite output, fully owned by you. We build, train, and run them.
Each AI creator is trained from scratch for a single client — face, voice, wardrobe, editing style. Fully owned by you, infinitely scalable, and consistent forever.
Same process whether we're producing in-house, briefing your creators, or building you an AI persona. The deliverable changes — the performance discipline doesn't.
Three posts in, we hit the For You page for the first time. They don't just make content — they reverse-engineer why people stop scrolling and build everything around that.